Retail Merchandiser magazine wanted a new approach to their media kit. Their tired pocket folder was replaced with this oversized 16 page booklet.
Progressive Grocer magazine's sales staff needed a kit that 25-year old media buyers would tell their friends about...and read and keep in their files and refer to throughout the year. At left, the kit's cover: below, the editorial calendar.
The editorial calendar...
opens to the story of Progressive Grocer's impact in the industry...
then opens again to reveal what the editors have in mind for the coming 12 months.
This kit for Kitchen and Bath Business magazine turned things on the horizontal. Their bearded editor just couldn't resist dotting that "i".
Kit for Retail Technology magazine. RT's readers' enthusiastic comments were too good to pass up. The kit's cover is at right, followed by the editorial calendar, a sell sheet and the rate card. Thanks to the wonders of the digital age, the painter Paul Cezanne has managed to lend his hand to the script font.